I get asked this question a lot. What is blogging all about? Blogs are a vehicle that people can use to express their opinions about all sorts of things, from hobbies to politics to religion. Some are news and information distributors and others are social in nature.
As a chiropractor you can use the format of a blog to disseminate information to your patients and write about upcoming events in your clinic. As a chiropractic marketer you can use that information that you write about to your advantage. Here’s how.
If you are writing on a blog that is not part of your main website, you can use anchor text(see the term chiropractic marketing above) to link back to your main site. This is called a back-link. Back-linking is a very important aspect of what the search engines look for when they decide who’s sites they will show on the first page of the results when someone is searching for a chiropractor in your town. The more links to your site the better. But it is not only the number of links but also the quality of the links and if the links are themed, which means that the source of the link has to do with the content of your site. To give an example, a link from a site that has to do with health or chiropractic is more valuable to you then a link from a wedding planning website!
Now if your blog is on your actual website then every post you make to your blog is considered by the search engines as a separate page of content. On the Internet we often hear “content is king” which means that the more content your site has the more important it looks to Google, Yahoo and the other search engines.
For a minute try to think like Google thinks, would you rather show a searcher a 5 page website or a 50 page website? What seems more relevant? So every time you post to your blog on your website you add another page of content and become more relevant.
So if you post to a blog on your site you create more content and become more relevant and if you post to a blog off your site and link back to your site you create more authority for your site with a back-link. It’s win win either way so the bottom line is start posting!
