As you know by now this is a favorite subject of mine.
Well we need to start at the very beginning. You need to have some type of web presence, usually a website. There are all kinds of websites companies out there in all kinds of price ranges from the do it yourself type to the other extreme of everything done for you. You can have a blog type of website or a more traditional html type chiropractic site.
When you are making choices about websites, there are a few important considerations. Two major considerations are, will it convert the searcher into a potential patient lead? and the other consideration, will the website be found by the search engines and rank high in the search results?
If you are trying to build it yourself, you must study a bit about what the search engines are looking for on a website so you know how to go about creating yours. I have talked to so many doctors that have spent a lot of time on their websites only to be so frustrated when they show up on page 6 of the search results.
And if you are working with a company to do it for you, you need to look at cost and return on investment. You need to analyze your market (your town) and know how many new prospects are searching for a doctor online and then make a decision about the cost to ROI ratio.
